I am a social media marketer and content creator.

I have spent the past four years of my professional life helping clients develop marketing content and schedules that will increase their online presence.

I have worked with many businesses including:

Kimputing, Inc., The Cove, Luna Juice Bar, 7 Sisters Photography, and Card My Yard!

Additionally, I have built up my personal brand, Life of Layne, and have created UGC content for a variety of brands, including Kiehl’s, Halara, Milk Makeup, Eva NYC Hair, and John Grisham (Penguin Random House).

Background

Marketing Coordinator

Hope Musical Theatre, June - August ​2024

Content Creator & Sales Associate

Fringe Sport, 02/2024 - 05/2024

Marketing Assistant

Kimputing 08/2023 - 11/2023

Freelance Content Creator

2021-Present

Baylor University, 2019-2023

B.B.A. Marketing, Entrepreneurship, ​Supply Chain Management

Summa cum laude

Social Channels

I have experience in running multiple social channels for small businesses, aiming to keep content in line with brand identity. My strategies have increased customer engagement and follower growth analytics.

Brand Redesign

Updated the visual identity for a software technology company and transformed their brand into something unique and aligned with their new business direction. This included an updated color palette, iconography set, and new graphics and banners for their brochures and proposals.

Brand Guidelines Book

Web Design

Collaborated with a local nonprofit to redesign their website to align with their vision and brand identity.

Content Creation / UGC

Marketing Videos

Product Photography